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	<title>library+instruction+technology &#187; Outreach/Marketing</title>
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	<link>http://www.whitis.us/blog</link>
	<description>Thoughts on instruction, technology, and management from the point-of-view of a small college library director.</description>
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		<title>Reinventing Library Services for Undergraduates: Strategies for Reaching Millennial Students (Panel Session)</title>
		<link>http://www.whitis.us/blog/2007/04/16/reinventing-library-services-for-undergraduates-strategies-for-reaching-millennial-students-panel-session/</link>
		<comments>http://www.whitis.us/blog/2007/04/16/reinventing-library-services-for-undergraduates-strategies-for-reaching-millennial-students-panel-session/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 00:16:25 +0000</pubDate>
		<dc:creator>Andrew Whitis</dc:creator>
				<category><![CDATA[ACRL]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Outreach/Marketing]]></category>

		<guid isPermaLink="false">http://www.whitis.us/blog/2007/04/16/reinventing-library-services-for-undergraduates-strategies-for-reaching-millennial-students-panel-session/</guid>
		<description><![CDATA[Susan Avery, Meg Burger, and Lisa Janicke Hinchliffe from the University of Illinois at Urbana-Champaign comprised the panel for this session. They shared what they are doing to make the Undergraduate Library at UIUC more relevant to the lives of Millennials. Lisa played a new video that showcases what students can do at the Undergraduate [...]]]></description>
			<content:encoded><![CDATA[<p>Susan Avery, Meg Burger, and Lisa Janicke Hinchliffe from the University of Illinois at Urbana-Champaign comprised the panel for this session. They shared what they are doing to make the <a href="http://www.library.uiuc.edu/ugl/">Undergraduate Library</a>  at UIUC more relevant to the lives of Millennials. Lisa played a new <a href="http://acrlblog.org/2007/04/13/library-video/">video </a>that showcases what students can do at the Undergraduate Library. The postings by <a href="http://www.learningtimes.net/acrlblog/242/reinventing-library-services-for-undergraduates-strategies-for-reaching-millennial-students/">Shana Fair</a>, <a href="http://www.learningtimes.net/acrlblog/219/strategies-for-reaching-millennial-students/">Laurie Bridges</a>, <a href="http://www.learningtimes.net/acrlblog/195/live-from-318-reinventing-library-services-for-undergraduates/">Amanda Izenstark</a>, and <a href="http://www.learningtimes.net/acrlblog/204/reinventing-library-services-for-undergraduates-session/">Amy Harris</a> on the conference blog provide a comprehensive picture of the session&#39;s content.</p>
<p>I had higher expectations for this session and was a bit disappointed by the lack of implementable ideas for my own library. I think my disappointment may be related to scalability. Or, maybe my Gen X cynicism is kicking in on what is and is not possible on an anemic materials budget.</p>
<p>Don&#39;t get me wrong, they did share great ideas.</p>
<blockquote><p>&quot;Restructure your space to reflect how millennials use space. Provide more room for collaboration, consolidate service points, provide as much public space as possible, provide for media viewing needs, develop virtual library spaces using blogs, wikis, Second Life, Facebook, or MySpace where they can interact with you. Inbed access to your resources in places they actually use. Look at your collections&mdash;don&rsquo;t just limit yourself to purchasing text. Add e-books, graphic novels, gaming, increase your media collection&quot; (from <a href="http://www.learningtimes.net/acrlblog/242/reinventing-library-services-for-undergraduates-strategies-for-reaching-millennial-students/">Shana&#39;s post</a>)</p>
</blockquote>
<p>Our <a href="http://www.muskingum.edu/~library/blog/index.html">blog</a>  is read, but doesn&#39;t receive many comments. Our Library had a Facebook profile, before the purge. A Facebook group for the Library was recently created, we&#39;ll see how that goes. We don&#39;t have a MySpace profile. We already buy a lot of media (DVDs and CDs) and have access to a lot of electronic content (including streaming+downloadable digital videos) through OhioLINK. We don&#39;t collect many graphic novels, but there is potential for use by the undergraduate and graduate education programs.</p>
<p>I&#39;m not sure about buying games, due to previously mentioned anemic materials budget.&nbsp; Not much can be done about the physical space of our building, other than weed, weed, weed, and weed some more to create more usable space.&nbsp; I still think a lot of my disappointment goes back to scalability. I can&#39;t off-load low use books to another building on campus. I can weed it and rely on OhioLINK, which I already do to some extent. I think I still need to chew on the ideas discussed during this session.</p>
<p>The one idea that I believe is actionable locally is consolidating service points. Our reference desk is maybe 15 feet from our circulation/reserve desk. I started socializing the idea of merging the two over the summer at a staff meeting last week. Have any other small liberal arts college implemented a single service point? Is it working for your students?&nbsp; Is it working for you?</p>
<p>technorati tag: <a href="http://www.technorati.com/tag/acrl2007" rel="tag">acrl2007</a> </p>
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		<title>Podcasting: What, How, and Why?</title>
		<link>http://www.whitis.us/blog/2006/08/21/podcasting-what-how-and-why/</link>
		<comments>http://www.whitis.us/blog/2006/08/21/podcasting-what-how-and-why/#comments</comments>
		<pubDate>Tue, 22 Aug 2006 00:52:32 +0000</pubDate>
		<dc:creator>Andrew Whitis</dc:creator>
				<category><![CDATA[Library]]></category>
		<category><![CDATA[Outreach/Marketing]]></category>
		<category><![CDATA[Podcasting]]></category>

		<guid isPermaLink="false">http://www.whitis.us/blog/2006/08/21/podcasting-what-how-and-why/</guid>
		<description><![CDATA[Kate Wenger and I presented on podcasting at the Ohio Library Council&#39;s Children&#39;s and Young Adult Services Conference held on August 16-17 in Columbus. Our write up for the conference materials: Many new and innovative technologies have been rapidly embraced by young patrons. One of these new tools that you can use to reach young [...]]]></description>
			<content:encoded><![CDATA[<p>Kate Wenger and I presented on podcasting at the Ohio Library Council&#39;s <a href="http://www.olc.org/ChildrensandYA.asp">Children&#39;s and Young Adult Services Conference</a>  held on August 16-17 in Columbus. Our write up for the conference materials:</p>
<blockquote><p>Many new and innovative technologies have been rapidly embraced by young patrons. One of these new tools that you can use to reach young adults and children is podcasting. Podcasting is the creation and publication of audio to the Web for automatic download via a subscription. You don&#39;t need an iPod or a lot of Web development skills to get started. Come to this interactive presentation to learn how you can use podcasting to meet your young patrons where they are! Find out how to create your own podcasts and discover some of the many different ways you can use podcasts to engage young patrons at your library.</p>
</blockquote>
<p>We had a full room (forgot to take a picture).&nbsp; Our hour and fifteen minute presentation covered:</p>
<ul>
<li>an overview of podcasting and web feeds,</li>
<li>why podcast, &nbsp;</li>
<li>brainstorming session (where the participants came up with ideas of what they could podcast),</li>
<li>how to create a podcast,</li>
<li><a href="http://mclibrarypodcast.blogspot.com/">what we do</a>  at Muskingum, </li>
<li>listening to and finding podcasts,</li>
<li>marketing and evaluating your podcast,</li>
<li>challenges,</li>
<li>and beyond podcasting.</li>
</ul>
<p>We created a short podcast during the presentation. A nice young woman volunteered to read a book review for a YA novel and be recorded. We edited the file and uploaded it to the <a href="http://www.libsyn.com">Liberated Syndication</a>  account created for the presentation.</p>
<p>We also demonstrated how you don&#39;t need to have a computer to record a podcast. <a href="http://studio.odeo.com">Odeo Studio</a>  (plus others) allow you to call a number and record your podcast on a voicemail like system. For that demo we had another young woman read a brief piece on the Ohio Web Library.</p>
<p>Once again, there doesn&#39;t seem to be a lot of <a href="http://www.libsuccess.org/index.php?title=Podcasting">academic libraries podcasting</a>. I recorded the Author Talks held in the library last academic year. That&#39;s been the basis for our podcasts. Both Kate and I agree that we don&#39;t have the time to create content on a regular basis. We&#39;re hoping to leverage additional content opportunities this coming year. One idea is to work with the children&#39;s lit class to see if we can do something. </p>
<p>I created a <a href="http://cyas06podcasting.pbwiki.com/">companion wiki</a>  for the participants. The seemed to be very appreciative of the wiki when we showed it at the end of the session. A copy of the presentation (both PowerPoint and a PDF version) are available on the wiki. The password to make changes is also listed on the wiki if you are so inclined to add your knowledge.</p>
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		<title>August 8 Radio Show</title>
		<link>http://www.whitis.us/blog/2006/08/21/august-8-radio-show/</link>
		<comments>http://www.whitis.us/blog/2006/08/21/august-8-radio-show/#comments</comments>
		<pubDate>Mon, 21 Aug 2006 22:28:38 +0000</pubDate>
		<dc:creator>Andrew Whitis</dc:creator>
				<category><![CDATA[Outreach/Marketing]]></category>

		<guid isPermaLink="false">http://www.whitis.us/blog/2006/08/21/august-8-radio-show/</guid>
		<description><![CDATA[Here is a list of the songs I played for my last radio show of the summer.&#160; Hide and Seek / Imogen Heap Free (Jason Nevins Mix) / Ultra Nate Streets of Tomorrow / Carla Vallet Sanctuary / Origene Traffic / DJ Tiesto Foolish Mind Games / Jason Walker Dragostea Din Tei / O-Zone&#160; We [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a list of the songs I played for my last radio show of the summer.&nbsp;</p>
<ol>
<li>Hide and Seek / Imogen Heap</li>
<li>Free (Jason Nevins Mix) / Ultra Nate</li>
<li>Streets of Tomorrow / Carla Vallet</li>
<li>Sanctuary / Origene</li>
<li>Traffic / DJ Tiesto</li>
<li>Foolish Mind Games / Jason Walker</li>
<li>Dragostea Din Tei / O-Zone&nbsp;</li>
<li>We Share Our Mother&#39;s Health / The Knife&nbsp;</li>
<li>Everybody Everybody/ Black Box</li>
<li>Dance till the Morning Sun / Brazillian Girls</li>
<li>Tribal Dance (Radio Edit) /&nbsp; 2Unlimited</li>
<li>I Cross the Rubicon / Army of Lovers</li>
<li>Forbidden Love / Madonna</li>
<li>Deep Forest / Deep Forest</li>
<li>24 / Jem</li>
<li>Better Off Along / Alice Dee Jay</li>
<li>Ya Shosla S Uma / t.A.T.u.</li>
<li>Rapture / iiO</li>
<li>3 A.M. Eternal ( Live at the S.S.L.) / The KLF</li>
<li>Love U More / Sunscreem</li>
<li>Holding OUt for a Hero / Frou Frou</li>
<li>Silent Shout / The Knife</li>
</ol>
<p>I read the <a href="http://www.ohioweblibrary.org/">Ohio Web Library</a>  PSA again during the second hour of the show.&nbsp;</p>
<p></p>
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		<title>August 1 Radio Show</title>
		<link>http://www.whitis.us/blog/2006/08/12/august-1-radio-show/</link>
		<comments>http://www.whitis.us/blog/2006/08/12/august-1-radio-show/#comments</comments>
		<pubDate>Sat, 12 Aug 2006 22:26:50 +0000</pubDate>
		<dc:creator>Andrew Whitis</dc:creator>
				<category><![CDATA[Outreach/Marketing]]></category>

		<guid isPermaLink="false">http://www.whitis.us/blog/2006/08/12/august-1-radio-show/</guid>
		<description><![CDATA[I played James Bond theme songs in order for my August 1 radio show. For each song, I also shared with anyone listening (I know of at least 2) if it was on the charts and also fun facts about the songs. The Bond songs took up most of the show. I ended up playing [...]]]></description>
			<content:encoded><![CDATA[<p>I played <a href="http://en.wikipedia.org/wiki/James_Bond_Theme">James Bond theme songs</a>  in order for my August 1 radio show. For each song, I also shared with anyone listening (I know of at least 2) if it was on the charts and also fun facts about the songs. The Bond songs took up most of the show. I ended up playing two other movie theme songs at the end to fill in the time.</p>
<p><a href="http://www.flickr.com/photos/awhitis/211348178/"><img src="http://static.flickr.com/91/211348178_a5f463f33a.jpg" alt="WMCO studio" width="250" height="188" align="right" /></a> Playlist</p>
<ol>
<li>The James Bond Theme Song / Monty Norman Orchestra</li>
<li>From Russia with Love / Matt Munro</li>
<li>Goldfinger / Shirley Bassey</li>
<li>Thunderball / Tom Jones</li>
<li>You Only Live Twice / Nancy Sinatra</li>
<li>On Her Majesty&#39;s Secret Service / John Barry Orchestra</li>
<li>Diamond&#39;s are Forever / Shirley Bassey</li>
<li>Live and Let Die / Paul McCartney with Wings</li>
<li>The Man with the Golden Gun / Lulu</li>
<li>Nobody Does it Better / Carly Simon for The Spy Who Loved Me </li>
<li>Moonraker / Shiley Bassey</li>
<li>For Your Eyes Only / Sheena Easton</li>
<li>All Time High /&nbsp; Rita Coolidge for Octopussy</li>
<li>A View to a Kill / Duran Duran</li>
<li>The Living Daylights / a-Ha</li>
<li>License to Kill / Gladys Knight</li>
<li>Golden Eye / Tina Turner</li>
<li>Tomorrow Never Dies / Sheryl Crow</li>
<li>The World is not Enough / Garbage</li>
<li>Die Another Day / Madonna</li>
<li>Brokeback Mountain Theme: The Wings (Manny Lehman, Tony Moran, Warren Rigg Collaboration Remix) [Edit] / Gustavo Santaolalla, Manny Lehman, Tony Moran &amp; Warren Rigg </li>
<li>He&#39;s a Pirate (Pete n&#39; Red&#39;s Jolly Roger Trance Remix) / Klaus Badelt, Redtop &amp; Sneaky Pete </li>
</ol>
<p>I read the Ohio Web Library PSA around 7:45.&nbsp;</p>
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		<title>Using Flickr as an outreach tool</title>
		<link>http://www.whitis.us/blog/2006/07/22/using-flickr-as-an-outreach-tool/</link>
		<comments>http://www.whitis.us/blog/2006/07/22/using-flickr-as-an-outreach-tool/#comments</comments>
		<pubDate>Sat, 22 Jul 2006 19:18:30 +0000</pubDate>
		<dc:creator>Andrew Whitis</dc:creator>
				<category><![CDATA[Outreach/Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.whitis.us/blog/2006/07/22/using-flickr-as-an-outreach-tool/</guid>
		<description><![CDATA[I created a Flickr photostream for the Library a week and a half ago. I&#39;ve added a flash based Flickr photo badge to the library&#39;s blog. I also have listed it with our other RSS feeds . I got the idea to try this out after reading several of Michael Stephens&#39;s (Tame the Web) posts [...]]]></description>
			<content:encoded><![CDATA[<p>I created a Flickr <a href="http://www.flickr.com/photos/mclibrary">photostream</a>  for the Library a week and a half ago. I&#39;ve added a flash based Flickr <a href="http://www.flickr.com/tools/">photo badge</a> to the library&#39;s <a href="http://www.muskingum.edu/~library/blog">blog</a>. I also have listed it with our other <a href="http://www.muskingum.edu/home/library/about/index.html">RSS feeds</a> . I got the idea to try this out after reading several of Michael Stephens&#39;s (<a href="http://www.tametheweb.com/">Tame the Web</a>) posts on the use of various social software tools in mostly public libraries.</p>
<p>The <a href="http://cybrary.uwinnipeg.ca/">University of Winnipeg Library</a>  is using a flash Flickr badge on their web site as a virtual library tour. I haven&#39;t seen or found many academic libraries publishing a Flickr photostream. I think Flickr is a great and cheap (unless you want to upload a lot of photos in a month) way to get students and faculty more aware of what is going on in the Library even if they don&#39;t come to the building. We need to use more visual images on our web sites to show what we are doing and to reach those who have a preference for visual learning (like the Millennials).</p>
<p>Update 8:30 p.m.: There are lots of <a href="http://www.flickr.com/search/people/?q=library">library accounts</a>  on Flickr.&nbsp; How many of them actually link their Flickr photostreams back to their home page?</p>
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